Forging a path separate from his family, Pineda this year opened Adora, a 25,000-square-foot store in Manila’s Greenbelt 5. It is a retail showcase featuring limestone floors, modernist furniture and velvet draperies. Adora already has set a benchmark in the market in terms of luxury and personalized service.
It seems I'm not the only one adoring Adora these days. The Manila department store has already made it's way into the New York fashion business source, WWD, a few times.
On my last trip to Manila I was taken on a personal tour through the store and explained how Adora really has the owner's personal touch, including the handpicked merchandise featured. With some local deisgners that caught my eye, I found myself back there again and again.
Who knows? Maybe, at this interesting point in the evolution of Philippine retail along with the country's economic growth, in the near future New Yorkers will have more of a taste in Philippine fashion. Maybe even an Adora?
You can read the entire article on p.31 in the October 13, 2008 issue of Women’s Wear Daily
Philippines’ First Family of Retailing http://www.wwd.com/media/issues/2008/10/13/wwd1013.pdf
Philippines’ First Family of Retailing http://www.wwd.com/media/issues/2008/10/13/wwd1013.pdf